Course curriculum

  • 1

    Unique Message Model

    • An Overview of the Unique Message Model (UMM)
  • 2

    Unique Message Model - Values

    • Values Determination Part 1

    • Values Determination Part 2

    • Values Determination Part 3

    • Values Determination Part 4
  • 3

    Unique Message Model - Archetype Influence Mix (AIM)

    • Dominant Brand Archetype

    • Intrinsic and Intuitive Brand Archetype

    • Bonus: Overview of all 12 Archetypes
  • 4

    Unique Message Model - The Experience Story Sequence

    • TESS Part 1: Authority Stories

    • TESS Part 2: Approachability Stories

    • TESS Storybanking
  • 5

    Unique Message Model - Unique Solution Expertise (USE) Case

    • Unique Solution Expertise (USE) Case Part 1

    • Unique Solution Expertise (USE) Case Part 2
  • 6

    Unique Message Model - Offer Clarity

    • Types of Expert Based Offers

    • Your On-Brand Offer Mix
  • 7

    Unique Message Model - Rich Niche

    • Rich Niche