Course curriculum

  • 1

    Mindset Tools

    • The Pro Pledge

    • Take Action - The Pineapple Principle

    • Daily Motivator

    • The Science of Courage Part 1

    • The Science of Courage Part 2

    • Rich Minded

    • Fluid and Flexible

    • Committed Not Attached

    • Context Before Content

    • Hydration Station - TEM Matrix

    • The Value of Constraints

    • Leadership Structure

    • Slow Down to Go Fast

    • Fail for Success

    • Power of Pomodoros
  • 2

    Copywriting & Branding Tools

    • Irresistible Headlines and Subject Lines Part 1

    • Irresistible Headlines and Subject Lines Part 2

    • Copywriting Confidently

    • Branding Confidently

    • Copywriting: Lead Magnet Opt-In Page
  • 3

    Market Research

    • Market Insights of Your Audience Part 1

    • Market Insights of Your Audience Part 2

    • Market Insights of Your Audience Part 3

    • Market Insights of Your Audience Part 4A

    • Market Insights of Your Audience Part 4B

    • Market Insights of Your Audience Part 5
  • 4

    Marketing Launch Plans & Systems

    • Momentum Map Launch Plan Part 1

    • Momentum Map Launch Plan Part 2

    • Beta Testing Your Offers Part 1: The L1

    • Sell Your Offer Before You Build It

    • Beta Testing Your Offers Part 2: The L2/L3

    • Types of L1 Launches: Challenges

    • Types of L1 Launches: Webinars

    • Types of L1 Launches: Emails

    • Launch Calculator + Marketing Metrics

    • Simple Marketing Systems and Technology

    • Setting Up FB Pixels & Google Analytics

    • Influencer and Media Marketing

    • LinkedIn DM Training
  • 5

    Monetization & Sales Trainings

    • Pre-Qualifying Prospects

    • Pitch Scripts - Preparation and Pace of Your Sales Conversations

    • Simple Sales Systems & Technology - Overcoming Objections

    • Simple Sales Systems & Technology - Follow-Up Process

    • Unique Solution Expertise (USE Case) 2.0

    • Offer Mix - Packaging and Pricing 2.0

    • Baseline to Return to Basecamp

    • Writing the Perfect Sales Page
  • 6

    Yes Machines

    • Yes Machine: Challenges

    • Yes Machine: Webinars

    • The Perfect Webinar

    • Yes Machine: Live Events
  • 7

    Systems & Templates

    • {TEMPLATE} Welcome Email Series

    • {TEMPLATE} PR Pitch Email Template

    • {TEMPLATE} Getting Great Written Testimonials

    • {TEMPLATE} Getting Great Video Testimonials
  • 8

    Trust Funnel

    • The Trust Funnel Workbook

    • The 6 Phases of the Trust Funnel

    • Offer and Organic Marketing

    • Using PR in Your Organic Marketing Part 1

    • Using PR in Your Organic Marketing Part 2

    • Email Marketing

    • Online Groups

    • Organic Social Media

    • Selling Conversation & Sales Enrollment

    • Follow Up
  • 9

    Funnel Building

    • Funnel Building Overview

    • Funnel Building - AIM

    • Funnel Building - TESS

    • Funnel Building - USE Case

    • Funnel Building - Offer

    • Funnel Building - Niche

    • Funnel Building - Order of Priority

    • Funnel Building - Recap & Important Reminders